Macromill IPO – Bain and Company selling 25.5m ordinary shares at ¥1,950 raising ¥49.735bn ($433.2m), Japan


STJ advised Bain Capital on the listing of Macromill, Japan’s fastest growing online market research company.
Bain sold 25.5 million shares representing 66% of the company, raising ¥951m for the company and ¥48,783m for Bain and valuing the entire company at ¥79.9bn ($656.0m) at the issue price.

The Underwriters and Joint Global Coordinators were Morgan Stanley Mitsubishi UFG, Bank of America Merrill Lynch and Daiwa Securities.

STJ advised the Company and Bain on key aspects of the IPO process, including management and coordination of the syndicate’s pre-marketing activities and investor education, offer structure, valuation feedback analysis, price range setting, bookbuilding tactics (including driving price momentum), pricing and allocations0.

This is STJ’s 3rd deal for Bain in Japan, and STJ has advised on all of Bain’s IPO exits since 2014 when it opened for business.

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